Strategic Tools
Brand Vision
“We see people as creators, willing to express themselves through the personality they add to their homes and the choices they make in surfaces”
Brand Mission
“Our mission is to empower and inspire creators* to bring out their personality in the surface choices for their homes.”
* Anyone can be a creator in their home.
Brand Positioning
For all the people who see themselves as creators and want to freely express their personalities, Caesarstone crafts high-quality multi-material surfaces that inspire them to express themselves and bring out their soul to the surfaces of their homes because we offer groundbreaking design, innovative technology, accessible orientation and help, plus a trustful service for life.
Brand Promise
We inspire and empower you to bring out your inner nature and express yourself with the best surface for your home.
Brand Strategy
The brand balance, define how the brand presents itself to the world – its behavior, appearance, communication style, and expression.
On one side, within the home as a place for self-expression, there's the feeling of being passionate about the craft in a dynamic and creative way.
self-expression,
belonging
On one side, within the home as a place for self-expression, there's the feeling of being passionate about the craft in a dynamic and creative way.
about dreaming
but getting lost
On the other side, as a trusted authority, Caesarstone stands as a partner, a source of information, and a trustworthy brand.
On the other side, as a trusted authority, Caesarstone stands as a partner, a source of information, and a trustworthy brand.