AUTHORITY
Is the Caesarstone strong body. The sensorial approach of stones. A grey pallet that is cold, solid, and trustful.
EXPRESSION
The Terracota is the spicy color, the Caesarstone’s HOT soul. The sensorial approach of life, earth, emotion and energy.
To maintain the cohesion and uniformity of the brand in our visual expressions, it is important to respect the chosen color palette and, mainly, its color codes, in accordance with the technical characteristics of the different media in which the elements will be applied.
HEX #1A1B17
R 26 G 27 B 23
C 71 M 64 Y 69 K 79
PANTONE 419C
PANTONE 419U
HEX #444541
R 68 G 69 B 65
C 66 M 58 Y 62 K 45
PANTONE 416C
PANTONE 418U
HEX #F5F2F0
R 245 G 242 B 240
C 3 M 3 Y 4 K 0
PANTONE WARM GRAY 1C
PANTONE WARM GRAY 1U
HEX #DC4405
R 220 G 68 B 5
C 0 M 80 Y 100 K0
PANTONE 1655C
PANTONE 165U
The color hierarchy should always have more mineral black and soft white to maintain the consistency on the corporate communication.
The Terracota color can be used as a detail on the layout or to highlight certain words or visual elements as shown on the example.
Terracota color can only be used as background in corporate materials and merchandising like shown on the example.
Avoid using Terracota as a main color in most cases since it’s a very vibrant color and can compromise the cleanliness and neutrality of the layouts.
The photographic color system is a way of having more color added to the palette according to the pictures on the layout. Picking a color from the photo is also a way to make the product stand out, but without the photos, those colors should not be used.
This resource is a great way to have more flexibility with the picture matching a full color layout.
Always select the most intense color on the photography and desaturate it adjusting the saturation and brightness.
The proper adjustments depends on the saturation required to make the color looks more elegant.
Saturation could go from 10 to 50% and brightness from 10 to 90%.
