Or the other way around: A product to a personality, a personality to a moment, a moment to a space…
The image lexicon is a repertoire of photo territories that reflects how Caesarstone represents each context of its products and targets. Over time, the brand builds its visual worlds by slowly dripping the message out through images, winning over the target trust.
Our brand strategy is supported by the belief that Caesarstone is for all the people who see themselves as creators and want to freely express their personalities.
That’s why empowering moments of expression are important to anchor our brand into a more human-centered territory. And we do that by portraying people as an important part of the product’s environment.
We must show that we craft high-quality multi-material surfaces that inspire people to express themselves and bring out their souls to the surfaces of their homes.
That’s why we have moments where our products speak louder, from a pure texture exhibition to relationships between architecture and people.
We offer groundbreaking designs and we promote them by showing exquisite environments that invite and inspire people to imagine with us the perfect place for them.
We want to evoke feelings in people, and we do that by bringing to our assets, hyper-sensorial photography details to achieve smells, tastes, sounds and textures in peoples minds.
An aesthetic system that creates a relationship between the warmness of the expression side of the brand and the preciseness of the pioneer spirit.
The warm ambiance of warm lights through the frame of Caesarstone, creates a cozy environment with a touch of precision, thanks to the shadows and refractions from the elements.
The lighting and shadows helps us to create a more detailed photography and bring an organic touch to the photography with more depth and realness.
Warmth
Texture
Geometry
Zenital/Directional
Refractions
The casting has to be diverse and global to bring a joyful climate and a warm environment. It can have family, couples, children, and young people.
Global
Diversity
Family
We have two types of close-ups, perspective shots with depth of field and top shots like the moodboards and other rectangle compositions.
Depth of field
45º angle (perspective shots)
Top Shots
For close up social media posts please respect the rules to guarantee that the product details and texture is visible even on small sizes like on the example. (p.71)
