The icons that reflect the company’s stance on different themes bring a more prominent characteristic of the rectangle. When the company is communicating about its ESG positioning, quality promise, or any innovation through an icon, the style next to it should be taken into consideration.
The concept that encompasses the brand icons is the flow of the line that constructs the icon along with the rectangle.
The icons that directly communicate the benefits and specifications of Caesarstone products can be grouped into sets and therefore have a more subtle presence of the rectangle. The characteristic here is just a hint of the rectangle that works like a frame to the icons.
The lifetime warranty seal has a vertical and a horizontal version to adapt to the different spaces in the layout.
It is a unique seal, but it follows all the characteristics of the Caesarstone icon style. Same stroke thickness and colors but with the text within the rectangle.
The construction grid is made of 8x12 rectangles.
To make a new icon you should respect the grid and the rectangle while keeping the icon style.
To use the icons the best way possible we should use the proper size for each typo of media.
Big sizes for packaging or out of home media, medium sizes for ads or digital communication and small sizes for social media and web.
